We all have 2 different minds. One is logical, the other is emotional and they don’t always agree with each other. Sometimes they will do whatever they can to sabotage each other.

Consider the following entrepreneur story:
Gauri Nanda was a graduate student at MIT who got an $80K loan from her parents to start a business. Her first product is called CLOCKY. It is an alarm clock on wheels. You set the alarm to ring at 06:00 in the morning. When the time comes, the clock wheels itself off your bedside table and races around your bedroom making loud and annoying robot-like noises. You have to chase it down in order to shut it up. It is a great gimmick, Nanda has sold over 100 thousand clocks already and was featured on the cover of Inc. Magazine.

But why would 100,000 people want to chase a loud and annoying alarm clock around their bedrooms each morning?

Back to the two minds… One mind (the logical one) wants to get up at 06:00. The other mind (the emotional one) wants to stay in bed and sleep a few more lazy hours.

So Why do we fight with ourselves so often?

I coached an entrepreneur last week regarding his long-term goals. He was very clear on what he wanted to achieve long-term with his startup company but when we discussed what factors were keeping him from achieving success, the list was endless. The conclusion we reached was that he is not really sure if he is willing to do the work – to pay the high price that is needed to make his company a success. He keeps hoping he will find a short cut or an easy path to success, but in the meantime his company is moving very slowly. After lots of questioning, he sited several examples of situations where he had setup a specific goal and then sabotaged the result by either failing to follow-up or by prioritizing other tasks. His one mind wants success. His other mind wants an easy lifestyle.

Reaching this conclusion did not solve his problem, but it did shed a lot of light on it. He went away from the coaching session much more conscious of self-sabotage and with a new resolve to remove the excuses and to re-focus on accelerated success.

This is all about Values. People who are clear on their values don’t have the big internal conflicts. People who are not clear often end up sabotaging themselves. Working with a coach on clarifying your own values can be a fun and really interesting experience.

Are you ever of two minds? Do you ever sabotage yourself? If the answer is yes, then maybe you should contact me about a coaching trial and then put the Clocky on your Christmas wish list.

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Want to turn-around your business and achieve results in record time? Contact me to discuss Executive Coaching, Group Facilitation and Management for Hire services for technology companies. You can learn more at www.ricksalmon.com ,  www.xelerator.com and at www.e-unlimited.com.

Rick Salmon is an energetic entrepreneur who lives in Norway and believes that European startup companies can succeed and grow quickly if only they get the proper help and assistance. Please join the discussion and leave your comments. Subscribe to this newsletter/blog to receive frequent updates and tips.