Tag Archives: success

The Secret to Pitching your Business in 30 seconds

If you can’t tell me in 30 seconds what you do and what you want, then I am not buying, investing or probably even listening any longer (except out of politeness).

While serving as an expert reviewer at venture contests I have heard hundreds of entrepreneurs pitch their ideas. Sadly to say very, very few get it right. Often I am left completely clueless about what their real business models and concepts are. I fail to understand what is unique and what would compel me to either invest or get involved. Help is sorely needed!

The Easy Solution

Successfully pitching a business idea in 30 seconds is much simpler than most people realize. And by the way… if you cannot do it in 30 seconds, then you wont be able to do it in 30 minutes either! My first piece of advice would be to select a model that works rather than experimenting on your own. There are many different models that we teach at Quickminds, but perhaps the simplest and best is the Message Map.

Build a Message Map in 3 simple steps.

Step 1: First, you need to write a simple Key Message Statement. Treat it like a Twitter message. Twitter has taught us several great communication messages. First Twitter has trained us to write short messages. They are limited to 140 characters, so you must think about brevity and clarity. Second, Twitter has trained us to write powerful messages. They are all designed to get you to take action (either to click on a link, to attend an event, or to write to your congressman).  To be compelling, your Key Message also needs to include a claim. Claims stake out the territory and qualify your offering. Do you dare to claim that your product can increase your customer’s profit $$ by 50%? Don’t be dishonest, but don’t be overly conservative. This is one of the hardest tasks for engineers and programmers, who want to be exact and perfectly factual in all statements. Find a way to make a compelling claim and you will grab the interest of your audience immediately. Write your Key Message Statement like a tweet and put it at the centre of the page.

Step 2: Write three Supporting Points. Select the three (and only three) points you need to make in order to back-up your Message Statement. A chair with only two legs will not stand on its ‘own. A chair with five legs is just too complicated. Three is the perfect number. Select points that have importance and emotional appeal to your listener. Remember to think from their viewpoint and not just from your own. What are the real benefits of your product or service? What will buying from you really do to benefit this person? Save them time? Earn them money? Make them look good with the girls? Write each of the 3 points onto the Map.

Step 3: Finally you should write at least 3 Evidence descriptions for each of the Points. Evidence can be in the form of statistics, examples, quotes from experts or even a simple story that illustrates the point. Choose anything that validates your claim and that gives your listener an emotional reason to want to learn more about your product or service. Have some fun with this! The more fun you have in telling about your business, the more likely you are to connect with your audience and to win their business.

The Most Common Reason for Failure

Crafting a good message will give you an invaluable tool for your business. Too many entrepreneurs spend all their time perfecting their technology, but forget to do even the most basic work on creating their message. In my experience this is one of the most common reasons for failure.  Invest time into your Message Map.

Practice Makes Perfect

Also remember to practice. This sounds like stupid advice, but is often forgotten. Only through practicing the delivery of your message will you get better. I have competed in and won several elevator pitch contests. I wrote my pitch, then I re-wrote it about a dozen times until I felt it was perfect. I practiced on friends, family, colleagues and even strangers. I kept re-writing until it got better and better (also shorter and shorter!). Pay as much attention to this as you do to your technology or products and I assure you that you will see huge improvements in your sales and pitching efforts.

Example of Message Map: 

We can help!

Want some help in creating a message map for your business? Contact us today.

Quickminds turns boring presenters into powerful communicators by using some of the world’s most cutting-edge, unique, innovative and inspiring techniques. Visit www.quickminds.net

Spiderman’s Vulnerability


Whether you are standing onstage in an auditorium speaking to an audience of 1000 or meeting a new client for the very first time, you will not succeed in influencing others unless you are able to connect with them first. Connection is absolutely essential to communication, especially if the message is important to you and to your audience. Connection is absolutely essential if you are going to persuade and to influence others.

So many leaders and entrepreneurs understand this point and yet as soon as they open their mouths, they forget the basics. Connection comes first, then communication. Only after deep communication is persuasion possible. But how do great speakers connect with their audiences?

One of the ways is through showing vulnerability. In a fantastic TED talk called The Power of Vulnerability, Brene Brown explains that vulnerability is essential to us connecting as human beings.  Without vulnerability, we cease to be perceived as human.

As a teenage boy I loved reading superhero comics. Having supernatural powers is a great fantasy. All superheroes had great strengths, but they all had their weaknesses as well. Superman was powerful, except when he was around the metal Kryptonite. The big green Hulk was stronger than anyone, but he had a big heart and weakness for children (and babes of course).  My all-time favorite comic book character was always Spiderman. Spidey was a teenage boy who was able to do amazing athletic stunts, but he also was constantly plagued with doubt and insecurity. He didn’t choose to be a hero. A radioactive spider bit him and then fate would never leave him alone. His greatest vulnerability was his self-doubt and every episode was really about him trying to overcome this trait. It was the internal struggles rather than the external struggles that defined his defeats and his victories. Without being vulnerable, then superheroes are not interesting. By being vulnerable they reflect our own lives. The more they show us their weakness, the greater their victories and the more we connect with them.

Such is also true with great communication. Without vulnerability, there is less likelihood of connection. Connection is a result of Authenticity and authentic speakers connect and influence. How authentic are you as a speaker? Do you allow your audience see the real you and your own vulnerabilities? What can you do to connect more deeply with your audiences?

Want to learn how to communicate better with your customers? We can help. Contact me at Quickminds (www.quickminds.net) and schedule a meeting with us.

p.s., Thanks to Annicken Rød, Culture Evangelist at Cisco for the inspiration for this blog post.

5 Key Skills for Successful Serial Entrepreneurs

I just finished leading a 3-day workshop in Toulouse, France for 15 entrepreneurs from the incubators and technology centres of the European Space Agency. Today I have been asking myself questions about what the key skills are that these entrepreneurs will need to develop in order to succeed.

Success can be measured in many ways, but my goal has been to teach them to become serial entrepreneurs – persons who are capable of creating not just one startup business, but capable of starting many healthy businesses throughout their careers.

Becoming a good serial entrepreneur involves learning the ability to do the following:

  1. Serial Entrepreneurs see opportunity. Opportunities arise where there are problems or where there are inefficiencies. While corporate employees tend to focus on resources, good entrepreneurs tend to focus on opportunities. When an employee encounters a problem within an organization, they most often try to figure out how to navigate around it. An entrepreneur, however, sees this as an opportunity to solve the problem and thereby to create a sellable product or service. Every problem is good news and an opportunity to a serial entrepreneur.
  2. Serial Entrepreneurs create and communicate a clear vision. A clear vision is key. Without it an entrepreneur ends up being vague and uncertain about how to go forward to create a solution or to organize the team that is necessary for success. A simple and magical thing happens when an entrepreneur creates a clear vision, commits to making it happen and then communicates it to the world.
  3. Serial Entrepreneurs are able to attract great people to work with them. Many entrepreneurs never get past this point. They work hard, but they mostly work alone. Their ventures seldom grow large and are limited by the fact that they are neither team players nor good leaders. Hire people who are smarter than you. Hire people that almost scare you because they are so capable. Only then will you raise the level of your company to new levels and ensure long-term success. Earn their trust, give them full responsibility and then get out of their way so they can make your company into a success.
  4. Serial Entrepreneurs are able to raise capital or to obtain whatever resources are necessary. Almost all good business ideas will need capital at some point. Without capital, growth takes longer. With capital, a company can often move quicker and take advantage of windows of opportunity that appear. Capital is like fertilizer for plants. Organic growth is always an option, but sometimes there are faster and better ways to stimulate rapid growth.
  5. Serial Entrepreneurs remain flexible, adapting to changes without abandoning their vision. As we all know so well, shit happens. One of the only constants in life is change. Being a successful serial entrepreneur involves developing the ability to stay flexible in the face of the winds of change, without losing sight of their vision.

Thanks to Roop Chandwani (www.aggiopartners.com) and Nico Goulet (www.adaravp.com) for inspiration for this article.

A Three Minute Course in LEADERSHIP

Whether you are creating a business or creating an amazing life, you can benefit from thinking like an entrepreneur and by taking leadership.

Unfortunately, some of the most fundamental assumptions that we make about leadership may be wrong or over-glorified.  A leader is just a lonely nutcase without followers. The first followers, not the leader, are the ones who take the greatest risk yet get the least praise and recognition. The first followers are the ones that teach other followers how to follow. How often do discussions about leading fail to discuss how to follow?

One of my brilliant entrepreneur-coaching clients sent me a link to the following 3-minute video by Derek Sivers about How to Start a Movement. Watch this video and ask yourself:  What are the areas of my career or life where I am truly taking leadership? How can I nurture my followers and treat them like equals?

Want to learn more about entrepreneurial thinking and leadership? Then sign-up for one of my workshops or courses. Even better, join me for the Oslo Leadership Event (May 27-29, 2011 in Oslo).  There I will hold a talk entitled: Dare to Dream – the Entrepreneurial Mindset. If you attend and are one of my blog readers, please come and introduce yourself to me!

Leadership lessons from the Dancing Guy

Thanks to Erlend Bakke. Check out his amazing360 photography tools at: http://www.3sixty.no/

Inspiration – What is your calling?

I believe that we all have something special to offer this world. No matter who you are… No matter what skills you possess or don’t possess, you have something special to contribute. Scientists have not yet succeeded with cloning a person. Each one of us really is unique. Totally unique. No two are alike, and therefore we each have something unique to offer this world.

What is it that really motivates you? What is it in your life that gives you energy and inspiration? What gets you up early in the morning or keeps you awake sleepless all night? Finding true inspiration is crucial for an entrepreneur. If you are not inspired by your work, then it will be a constant struggle. If you are truly inspired, then it will be a breeze.

So how does your business and your work inspire you? If it does not, then what would it take to change this? There is a huge amount of energy available to you if you can tap into inspiration. Money and fame will only motivate you so far. Finding a bigger agenda and aligning your life values with your startup business are keys to accelerated and sustained success.

Do you agree with this? Then hire yourself a coach to challenge you for 3 months. See what kind of huge changes you are capable of.  I have seen some pretty amazing and inspiring things the last years of coaching entrepreneur­­s. How about you?

INSPIRATION
When you are inspired by some great
purpose, some extraordinary project,
all your thoughts break their bonds;
Your mind transcends limitations,
your consciousness expands in every
direction, and you find yourself in a new,
great and wonderful world.

Dormant forces, faculties and talents
become alive, and you discover yourself
to be a greater person by far than you
ever dreamed yourself to be. 
– Patanjali (1st century BC)

Want to turn-around your business and achieve results in record time? Contact me to discuss Executive Coaching, Group Facilitation and Management for Hire services for technology companies. You can learn more at www.ricksalmon.comwww.xelerator.com and at www.e-unlimited.com.

Rick Salmon is an energetic entrepreneur who lives in Norway and believes that European startup companies can succeed and grow quickly if only they get the proper help and assistance. Please join the discussion and leave your comments. Subscribe to this newsletter/blog to receive frequent updates and tips.

Fall in Love with your Market, not with your Technology

Why do so many early-stage technology companies struggle? One reason is that they fall in love with their technology. Many entrepreneurs are great engineers or scientists. They create all sorts of inventions and smart new technologies. They write algorithms, file patents and then they march out to search for markets, calling ”Is there anyone out there who could use my new technology?”

Pushing technology is like pushing on a rope.

When I graduated from University I had two buddies. The first one loved IT technology. He always had the latest PC/phone/PDA/gadgets. He chose a career in the IT industry and was constantly searching for that next razor-edge, earth-shaking, game-changing technology wave.  The second buddy chose to sell coffee machines. We smirked at this. He said that in most large office buildings (at that time – early 1990s) they drank really bad coffee. He was right and he decided to change this. He focused on the problems of a specific market. He licensed and sold whatever technology was best. He made a fortune selling these coffee machines. We others are still searching for new technology, much like Don Quixote out looking for dragons to fight.

I do corporate turnarounds for early-stage companies that are struggling. I have lots of tricks, but the one that works most often is to get them to let go of the technology obsession and to tune their ears and eyes on the needs of a unique market.

It is really simple and easy.

Don’t fall in love with your technology. Fall in love with your market. Your market will last for many years. Technologies just come and go.

Want to turn-around your business and achieve results in record time? Contact me to discuss Executive Coaching, Group Facilitation and Management for Hire services for technology companies. You can learn more at www.ricksalmon.comwww.xelerator.com and at www.e-unlimited.com.

Rick Salmon is an energetic entrepreneur who lives in Norway and believes that European startup companies can succeed and grow quickly if only they get the proper help and assistance. Please join the discussion and leave your comments. Subscribe to this newsletter/blog to receive frequent updates and tips.

How Can Entrepreneurs Keep Faith?

Something that all entrepreneurs will face sooner or later are setbacks, delays and rejection.  It goes with the territory, yet one of the hardest things is keeping faith and energy in your project, regardless what comes your way.

How do others do it? How do they keep their belief in spite of resistance?

faith |fāth|  noun
1.  a complete trust or confidence in someone or something : based on belief rather than proof

I have been working on raising capital for a new business for the past few months. We have written a solid business plan. We have a strong team. We have developed a product with potential. We have customers who are willing to use their time and efforts to help us get to market. We have bootstrapped the company as far as we can without external financing, and yet raising the startup capital is taking longer and proving to be harder than expected.

What should we do in order to keep the faith? How can I keep my team focused and moving ahead at a brisk pace when the funding process is slowing us down and stealing lots of our energy?

I asked a friend who is an experienced entrepreneur. He said “Trust your gut feeling and act… Just keep taking massive action.” I think this is good advice that I intend to follow, but it still did not address the core issue of how to stay motivated.

So I called another friend who is a coach. Of course, he replied with some questions. He asked me the following:

  • Why did you begin with this startup business in the first place?”
  • “What do you want to get out of it in the long-term?”
  • Why is this business so important to you?”
“He who has a why can endure any how.”
— Friedrich Nietzsche (1844-1900) German philosopher
“Give me a big enough WHY and I will always be able to figure out the HOW”
–from the book Unlimited Power by Tony Robbins

It was then that I realized the answer to my question.

In order to keep myself and the team highly motivated, we must keep our focus on our PURPOSE. We intend to build a strong business. We have created a product that solves a real and relevant problem in the marketplace. When we get it to market, hundreds of millions of children and senior citizens will benefit. This is our purpose and the reason that we created this business. Connecting to this purpose is what gives us energy and the belief that is necessary in order to overcome setbacks, delays and resistance.

My job as an entrepreneur and my job as a leader is to keep this Purpose visible and clear in our daily discussions and in our meetings.


Want to turn-around your business and achieve results in record time? Contact me to discuss Executive Coaching, Group Facilitation and Management for Hire services for technology companies. You can learn more at www.ricksalmon.comwww.xelerator.com and at www.e-unlimited.com.

Rick Salmon is an energetic entrepreneur who lives in Norway and believes that European startup companies can succeed and grow quickly if only they get the proper help and assistance. Please join the discussion and leave your comments. Subscribe to this newsletter/blog to receive frequent updates and tips.

Why Do Dyslexics Make Great Entrepreneurs?

I spend a lot of time being curious about what makes some people great entrepreneurs. I recently found an article in BusinessWeek that discusses the fact that an abnormally high percentage of entrepreneurs are dyslexics. They raised the question – Does the struggle that is required to overcome dyslexia prepare dyslexics to become great entrepreneurs? And if so, what are these traits?

According to BusinessWeek, the ability to grasp the big picture, persistence, and creativity are a few of the entrepreneurial traits of many dyslexics.

In a study that was published in 2008, Julie Logan, professor of entrepreneurship at Cass Business School in London found that 35% of entrepreneurs in the U.S. show signs of dyslexia.

“The broader implication” says Logan, “is that many of the coping skills dyslexics learn in their formative years become best practices for the successful entrepreneur. A child who chronically fails standardized tests must become comfortable with failure. Being a slow reader forces you to extract only vital information, so that you’re constantly getting right to the point. Dyslexics are also forced to trust and rely on others to get things done—an essential skill for anyone working to build a business.”

“We found that dyslexics who succeed had overcome an awful lot in their lives by developing compensatory skills,” Professor Logan said in an interview. “If you tell your friends and acquaintances that you plan to start a business, you’ll hear over and over, ‘It won’t work. It can’t be done.’ But dyslexics are extraordinarily creative about maneuvering their way around problems.”

James LeVoy Sorenson, a highly successful entrepreneur in the medical field says that overcoming dyslexia trained him to be persistent and to solve problems in new ways. He says “I like to add one word to the end of many sentences: ‘yet.’ Instead of saying, ‘I can’t do it,’ I say, ‘I can’t do it—yet.'”

I am not a dyslexic, but I think this is a good lesson for all of us who want to be better entrepreneurs. – RICK

See: http://www.businessweek.com/bwdaily/dnflash/content/dec2007/db20071212_539295.htm

Top Dyslexic Entrepreneurs

Take a look at the following list of Entrepreneur Dyslexics and see if you recognize a few names…

  • Charles Schwab
  • Steve Jobs (Founder of Apple)
  • Paul Orfalea (Founder of Kinkos)
  • John Chambers (CEO Cisco)
  • Richard Branson
  • Henry Ford
  • Ingvar Kamprad (Founder of Ikea)
  • William Hewlett (Founder Hewlett Packard)
  • Steven Spielberg
  • Ted Turner (Turner Broadcast)
  • Tommy Hilfiger
  • Alan Meckler (CEO of Jupitermedia)
  • Walt Disney
  • Nelson Rockefeller
  • Thomas Edison
  • Anita Roddick (Founder of Body Shoppe)
  • Alexander Graham Bell

See: http://www.incomediary.com/top-30-dyslexic-entrepreneurs/

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Want to turn-around your business and achieve results in record time? Contact me to discuss Executive Coaching, Group Facilitation and Management for Hire services for technology companies. You can learn more at www.ricksalmon.comwww.xelerator.com and at www.e-unlimited.com.

Rick Salmon is an energetic entrepreneur who lives in Norway and believes that European startup companies can succeed and grow quickly if only they get the proper help and assistance. Please join the discussion and leave your comments. Subscribe to this newsletter/blog to receive frequent updates and tips.

Kill the Cow

http://www.flickr.com/photos/kwerfeldein/1934917078/What will Norway live from when the North Sea oil wells run dry? I believe that some answers lie in empowering young entrepreneurs. The following cow story made me think about the fact that sometimes we get very creative when we are forced to do so. What are your cows?

Kill the Cow (by Conor Neill, www.conorneill.com)

A family lives in the outskirts of a remote village on a small plot of land.  The family owns one cow.  Each day they live from the milk of the cow.  If there is little milk, they eat little.  If there is lots of milk, they eat well.  The lives of the mother, the father, the children depend upon the cow.

One autumn day, a lone traveler stops in the village.  He is hungry.  The family share their milk.  The traveler is grateful. The traveler wishes to return the favour and help the family.  He doesn’t know how to help the family.  He hears that there is a wise man in the village.  He walks over to the home of the wise man.
“I was hungry and the family fed me.  I would like to help them.  How can I help this family?”
The wise man said “Kill the cow.”
“Kill it?  How can that help them?  They depend for their lives on that cow.”
The wise man repeated “Kill the cow.”
The traveler was nervous about following such strange advice,  but the reputation of the wise man was such that he went ahead and killed the cow.
A year later the traveler happened to pass again through the village.  He noticed new shops and a thriving market.  He saw a new hotel that provided beds and food to the travelers who came for the market.
The traveler entered the hotel.  Behind the bar he found the eldest son of the family of the cow.  The man was standing tall, smiling and happy.  The traveler greeted him and asked “What happened?”.
“We lost our cow.  There was no milk.  We had to go out and do something to eat.  We set up a small market, it grew.  We set up this hotel, it is growing.  Without the milk from our cow, we had to try new things.”
Silently to himself, the traveler reflected on the power of the wise man’s words.  “Kill the cow.”

“Any nation that thinks more of its ease and comfort than its freedom will soon lose its freedom; and the ironical thing about it is that it will lose its ease and comfort too.” W. Somerset Maugham

What is your cow?

Conor Neill (author of The Rhetorical Journey – www.conorneill.com)


Today’s blog post was written by my friend Conor Neill, who is a professor of communication at IESE University in Barcelona.

Conor and I frequently collaborate on webinars for entrepreneurs. Watch the EVENTS page on this site for future events. I strongly encourage you to visit his blog site and to subscribe to his posts. – RICK