A Crisis is a Terrible thing to Waste (Part 2) – Smoke Signals

A Crisis is a Terrible thing to Waste (Part 2) – Smoke Signals

When a business ends up in a crisis, it is usually because they fail to pay attention to the smoke signals. Most of the time the signals are there on the horizon, clear and easy to see, yet they choose to ignore them. And then when the Indians swoop down upon them, they are just as surprised each time.