Tag Archives: cash flow

A Crisis is a Terrible thing to Waste (Part 2) – Smoke Signals

smokesignalWhen I was a boy I loved to watch “Cowboy and Indian” programs on television. The plots were always the same. They usually started with a group of settlers – who were traveling in their covered wagons towards some dream of a better life in a faraway place. Then would come some sort of a crisis. The crisis was usually the Indians. First the Indians would signal their attack by sending up smoke signals that would be visible from far away (because the Indians didn’t have mobile phones). The smart cowboys would see the signals and take cover, but most cowboys would ignore the signals and keep right on moving along until the Indians swooped down from the hills and attacked the wagon train.

When a business ends up in a crisis, it is usually because they fail to pay attention to the smoke signals. Most of the time the signals are there on the horizon, clear and easy to see, yet they choose to ignore them. And then when the Indians swoop down upon them, they are just as surprised each time.

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How to accelerate your startup, even during a recession

cloudIf you listen too much to the financial news these days, you can put yourself into a deep clinical depression within about 15 minutes. Most of the experts are predicting global slowdowns and catastrophe scenarios, but how do you adopt a strategy to keep your small startup business afloat? Is it possible to even thrive in a recession?

To accelerate your startup during a recession you must have a  STRATEGY for SURVIVAL and GROWTH.

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Why do startups struggle with sales?

cash flow2One of the most important survival factors for any startup technology business is the ability to generate sales revenues as quickly as possible. Cash flow is king. The more that an entrepreneur is able to prove to investors that he is a good businessman (able to generate cash flow) then the more credible and believable his entire venture story will be. The quicker a startup business is able to generate some revenues, the less desperate they will be to get funding from investors. The less desperate they are, the more likely that they will succeed in getting funding.

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