I was reviewing a marketing plan for a startup company yesterday when I suddenly got a flash of understanding. This company is struggling to succeed with their sales and marketing because they might be targeting the wrong group. The decision makers in their target market are Farmers, yet all their marketing content and campaigns seem to be aimed at Hunters.
I just read an article about a group in the Northeast that is encouraging people who are facing layoffs from their jobs to consider becoming entrepreneurs.
How dare they? Is becoming an entrepreneur really an option for someone facing redundancy and unemployment?
On July 28, 2010 the US House of Representatives passed a bill called the Educating Entrepreneurs Through Today’s Technology Act. Why is this so important for European Entrepreneurs?
All professional athletes have coaches. No serious competitor would attempt to compete at peak level without one. So why do athletes need a coach? Is there a real purpose that the coach fulfills?
Have I learned anything after almost 20 years of doing startup companies? I try not to make the same mistakes more than at least 1 time. Today I sat down and decided to make a list of the most common mistakes that I (and other entrepreneurs) typically make.
Creating a painting or creating a business requires that you start with a vision, with a desire to do something, and with the courage to take action. The vision is not always 100% clear when you start, but by taking action – by taking the first step down a new path – you will open opportunities and discover new opportunities that you never dreamed were possible. My challenge to every artist and entrepreneur is to dare to take that first step.
Today I feel like Johnny Depp in the movie Alice in Wonderland, who plays the role of the Mad Hatter. An entrepreneur in an early-stage startup company has a lot of different hats to wear, and this can be enough to drive you stark-raving mad.
Abraham Lincoln was one of those people who refused to quit. We entrepreneurs have a lot to learn from history and from other wonderfully stubborn people.
Was it worth it to give 6 years to a startup? Absolutely! The real value is in what I learned, not in what I earned.
If you are an entrepreneur, then be bold. Don’t settle for a safe and easy startup. They usually die. Don’t be afraid to tackle the impossible and attempt to change the world. We need more people like you.