Are you Marketing to Hunters or Farmers?

Are you Marketing to Hunters or Farmers?

I was reviewing a marketing plan for a startup company yesterday when I suddenly got a flash of understanding. This company is struggling to succeed with their sales and marketing because they might be targeting the wrong group. The decision makers in their target market are Farmers, yet all their marketing content and campaigns seem to be aimed at Hunters.

Daring to take the first step

Daring to take the first step

Creating a painting or creating a business requires that you start with a vision, with a desire to do something, and with the courage to take action. The vision is not always 100% clear when you start, but by taking action – by taking the first step down a new path – you will open opportunities and discover new opportunities that you never dreamed were possible. My challenge to every artist and entrepreneur is to dare to take that first step.