Marathon Man for Startups

Marathon Man for Startups

Have you seen the old movie called Marathon Man? Dustin Hoffmann plays the part of an amateur marathon runner who gets mixed up with a group of nasty ex-Nazis who torture him with a dental drill. His training as a marathon runner helps him to endure the pain until he is finally able to win in the end. It is a great movie and a good lesson for entrepreneurs. Sorry to write this, but you have to be able to endure a lot of discomfort and pain if you expect…

Are you Marketing to Hunters or Farmers?

Are you Marketing to Hunters or Farmers?

I was reviewing a marketing plan for a startup company yesterday when I suddenly got a flash of understanding. This company is struggling to succeed with their sales and marketing because they might be targeting the wrong group. The decision makers in their target market are Farmers, yet all their marketing content and campaigns seem to be aimed at Hunters.