Expose yourself and show your heart

Expose yourself and show your heart

Exposing yourself may get you arrested, but for a small business it is critical. Too many startups fail to clearly communicate who they are – I mean who they REALLY are. Today I held a speech for approx. 250 small business leaders from an association in Norway called Growth Companies (Vekstbedriftene). These companies are all small manufacturing or service companies that employ handicapped workers. Some of their employees have physical handicaps, others have psychological handicaps, but all are special people with special needs. These Growth Companies must adapt the work…

Pitch Your Baby

Pitch Your Baby

I have a friend who just had his first child. He’s over the moon about this baby and OK, all his friends are happy for him too, but he sends out constant emails with photos, short video clips, frequent little stories about first baby steps. There are facebook pages and even twitter messages from time to time. This is a great example of pitch and even the most experienced entrepreneur in the world could learn a thing or two from a new parent. This is how you should pitch your…

Heart and Soul

Heart and Soul

I read lots of business plans and I meet with many different companies each week. Not all impress me. I meet lots of talented engineers who struggle with marketing and I meet plenty of brilliant marketing people who push lousy products. Sometimes I get bored because I want it all. I want brains and beauty, strength and gentleness, speed and agility, vision and attention to detail, heart and soul.