iPad Changes the Game for Nerdy Guys

iPad Boys & their ToysBoys and their iPad Toys

A few months ago I was on a weekend cabin trip get-away with a bunch of guys and I noticed something different that happened. Three of the guys brought their iPads and if this had been a trip with the girls along, then there would have been instant protests and complaints about spending the weekend online. But since it was just a boy’s weekend, then playing with electronic toys was perfectly acceptable behavior. OK, so were burping, farting and authentic expressions of profanity, but there is a reason why the guys have to get away from time to time. What was different was the use of iPads in this social situation. They became a natural part of the discussions and the activities. In the middle of a conversation, someone would pick up an iPad, lookup a fact, a quote or a definition on Google or YouTube and then share it with the others. We debated European history details but Wikipedia got the final say. The format of the iPad (and the little table mount cover) made it easy for the other 5 guys to crowd around the pad to watch a funny YouTube video (extreme base jumping & surfing monster waves), watch a music video or to just look at photos from a recent trip to Mexico. With 4 iPads and 8 guys it almost ended up being like a competition. Not dualing banjos, but dualing iPads. A creative entrepreneur game programmer should design something to capitalize on this.

How much time do you spend online alone?

Like most people I am sure that you spend lots of time online, but how much of this is really a group experience? Facebook. LinkedIn and Twitter all allow you to connect with groups, but most of the time you are sitting at your computer screen alone. How often have you been sitting together with a group of people where several are online and at the same time all are participating in an interesting group discussion? My wife says that men cannot do two things at once, but here I must protest. We men can handle our gadgets and still follow a conversation. So there! Finally we have found a social justification for nerdy male behavior!

A new online use – GroupSurfing

When was the last time you surfed the internet with a group? Call it a GroupSurf. I have used devices like an AppleTV to surf the internet while watching TV, but this is different. With multiple people surfing the internet at the same time and all contributing to a live group discussion, I think this is a new kind of internet use. Do you know about any applications that are designed for this type of experience? If so, I would like to hear from you. Leave a comment below. If you are a programmer and have an application to promote that works like this, please contact me.

Understanding men by understanding their gadgets

In the book Boys and Their Toys, author Bill Adler explains that men use toys to assert their independence and freedom, relieve stress, connect to their lost childhood, and even express their nurturing side (without having to admit it). OK, “nurturing” might be taking this a bit too far, but just face it. We men are different and how we use our iPads will also be different. Next time you go to a party, take along your iPad along and don’t be ashamed to whip it out in front of everyone. You might be surprised at how much fun you have and what sort of a positive experience you create (at least with the guys).

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Contact me to discuss Executive Coaching, Group Facilitation and Management for Hire services for technology companies. You can learn more at www.ricksalmon.com , www.xelerator.com and at www.e-unlimited.com. Rick Salmon is an energetic entrepreneur who lives in Norway and believes that European startup companies can succeed and grow quickly if only they get the proper help and assistance. Please join the discussion and leave your comments. Subscribe to this newsletter/blog to receive frequent updates and tips.

Hunting in the Sales Jungle

If you are running a startup business, then it is likely that you don’t have a lot of money or a lot of time to waste on unnecessary marketing and sales efforts. It’s like being deep in the jungle when you are tired, hungry and only have 1 arrow left. You must select your target very, very carefully before you take your only shot.

I still have a house phone that hangs on the wall (remember those?). No one ever calls on it except for Grandpa (on occasion) and telephone salespeople. I have never purchased anything from a phone salesman, nor consented to any free offer or survey, and yet they still keep calling in the hopes that I may change my personality someday. Most often they are trying to sell things that I never, ever would want to buy anyways. In marketing, this is the opposite of the hungry jungle hunter with only one arrow. These phone salespeople will shoot at anything that moves (or answers the phone).

A key to marketing success
A key to rapid success for any business (whether startup or established) is to carefully choose a highly targeted, well defined, easily located, narrow niche market and to focus all marketing and sales efforts there. This can be the difference between survival and failure, and yet you would be surprised how many entrepreneurs fail to do so. Too many entrepreneurs are opportunistic, not strategic and it costs them dearly. The smaller your market, the better you will understand the needs and challenges of your customers. The better you understand your customers, the easier it is to develop features and benefits that address their specific needs. This will make the sales process faster, painless, easier and a lot more fun. Selling to highly qualified customers is easy because you have selected them based on their needs and you know how to talk with them in a manner that resonates with them.

Only Qualified Leads
I sell a coaching & mentoring program to entrepreneurs who want to learn to master the art of entrepreneurship and to become successful lifelong serial entrepreneurs. While I meet hundreds of entrepreneurs each year, only a few are truly interested in this type of learning and self-development. I would be foolish to waste a lot of my time & efforts in trying to pitch my program to entrepreneurs who are not interested.  Therefore I have designed a number of tools that allow the interested ones to come forward and identify themselves. This blog is one of those tools.

A free offer
If you talk to my clients you will hear that this program really works well. If you are not sure, then join me on a free interactive webinar on April 28th at 16:00 CET. During this online meeting I will show you some of the common mistakes and some of the easy ways that you can increase your number of qualified leads. Follow even one of these tips and you will have more clients that come to you and ask for your services. After the webinar, if you tell me that you are really interested in learning more, then we will talk. But only after you have identified yourself and your interest. If I only have one arrow, then I want to take careful aim before I waste your time and mine.

Join us on this next webinar (April 27th) and you will discover:

  • How to define a razor-sharp target market plan that will accelerate your business
  • My top 5 recommendations for re-defining your business to make better use of limited time and resources
  • How to use Guerrilla Marketing tactics to differentiate you from your competitors
  • The 5 most common marketing mistakes that entrepreneurs make
  • How to become less reliant on leading-edge technology and to build long-term value for your business
  • PLUS, a fatal mindset challenge that could be sabotaging your marketing efforts without you really realizing it!

Sign-up for the free series of webinars. Here are some of the topics we will discuss in future webinars.

  • APRIL 28, 2011 – Targeted marketing and niche strategies
  • MAY 26 – Secrets to raising capital for early-stage entrepreneurs
  • JUNE 30 – Sales acceleration tools and best practices
  • JULY 28 – Power networking skills that will let you connect with anyone fast
  • AUGUST 25 – Building lists of potential customers, your biggest asset
  • SEPTEMBER 29 – Closing sales faster and overcoming objections easily
  • OCTOBER 27 – Establishing rapport with investors and customers quickly
  • NOVEMBER 24 – Becoming a recognized thought leader in your industry
  • DECEMBER 29 – Guerrilla Marketing tricks and techniques
  • JANUARY 26, 2012 – Powerful Communication skills
  • FEBRUARY 23 – Story telling examples and methods
  • MARCH 29 – Pitching to investors in a way that will get results



Image: Thinkers Of The Jungle, by Gerd Schuster, Willie Smits and Jay Ullal, published by Ullmann Publishing,