Like most people, you probably spend a lot of time online, but how much of it is really a group experience. iPads in social situations change the game and allow groups to be online simultaneously. Expecially us nerdy guys. We were born for this.
If you are running a startup business, then it is likely that you don’t have a lot of money or a lot of time to waste on unnecessary marketing and sales efforts. It’s like being deep in the jungle when you are tired, hungry and only have 1 arrow left. You must select your target very, very carefully before you take your only shot.