What motives you as an entrepreneur? What is the real reason that you are willing to work long hours 7 days a week with low pay, few colleagues, no flashy benefits, no fancy office, no job security, and the constant risk of failure staring you right in the eyes? Are you crazy, reckless or just stupid?

These are questions that I ask myself often, and yet I have no intention of quitting being an entrepreneur. It is what I am. It is what I do. It is the skillset that I have learned, developed and have made into a lifelong career.

Watch the fantastic video below from Daniel Pink’s book entitled DRIVE. Ask yourself why you are an entrepreneur and what it is that really will motivate you and your colleagues to succeed.

Whether you are working alone in a startup or building a dynamic team, finding the right factors for motivation is critical. Aligning values and creating empowering assignments will unlock peak performance in yourself and in your colleagues.

Want to turn-around your business and achieve results in record time? Contact me to discuss Executive Coaching, Group Facilitation and Management for Hire services for technology companies. You can learn more at www.ricksalmon.com ,  www.xelerator.com and at www.e-unlimited.com.

Rick Salmon is an energetic entrepreneur who lives in Norway and believes that European startup companies can succeed and grow quickly if only they get the proper help and assistance. Please join the discussion and leave your comments. Subscribe to this newsletter/blog to receive frequent updates and tips.