The problem with change is that changing just a little is often harder than changing a lot.
I was reviewing a marketing plan for a startup company yesterday when I suddenly got a flash of understanding. This company is struggling to succeed with their sales and marketing because they might be targeting the wrong group. The decision makers in their target market are Farmers, yet all their marketing content and campaigns seem to be aimed at Hunters.
I just read an article about a group in the Northeast that is encouraging people who are facing layoffs from their jobs to consider becoming entrepreneurs.
How dare they? Is becoming an entrepreneur really an option for someone facing redundancy and unemployment?
On July 28, 2010 the US House of Representatives passed a bill called the Educating Entrepreneurs Through Today’s Technology Act. Why is this so important for European Entrepreneurs?
All professional athletes have coaches. No serious competitor would attempt to compete at peak level without one. So why do athletes need a coach? Is there a real purpose that the coach fulfills?
Have I learned anything after almost 20 years of doing startup companies? I try not to make the same mistakes more than at least 1 time. Today I sat down and decided to make a list of the most common mistakes that I (and other entrepreneurs) typically make.